About Us

METAL MUSCLE is a leading provider of premium strength and obstacle sports equipment for fitness and competition. We offer durable, high-quality items to sports federations, fitness clubs, and professional athletes who demand the very best in performance and build. 

METAL MUSCLE is a fully owned and operated Australian brand founded on the quest for innovation and craftsmanship to create designer equipment to fill the void in the specialty strength sports niches. Unlike the common generic rebranded fitness equipment that has flooded the market in recent years, METAL MUSCLE brings a fresh new approach to sports such as Strongman and Ninja Warrior- equipment that has been perviously scarcely available and made roughly in backyard garages and workshops.

HOW WE STARTED

With three decades of international industry experience in fitness equipment manufacturing, gym operations and coaching- working with dozens of top global brands and leaders we found the availability of speciality equipment was lacking, the sports federations require  precision tools that adhere to their stringent regulations and could not find a supplier that suited all their needs.. so we created our own! 

Originally only available and customized for competition, METAL MUSCLE is now available to the public worldwide. Tested by athletes in the battle of competition and developed for serious training and performance. Now you can use what the pros use!

OUR MISSION
Our mission is to support the growth and development of sports at all levels, from grass roots communities, national to international games, World Championships and the Olympic Movement. We are also committed to support individual athletes as they advance from novice to champion. You too will be helping the sports grow as a percentage of each purchase will be donated to the federations to assist funding and grow the sport. 

WHO'S METAL MUSCLE FOR?
Although many claim to be the best, when it comes down to it, it’s really what’s best for you!  If you’re a pro don’t buy a cheap barbell and then complain later that it was crap, who knows if it’s any good or how long it will last. For something to be cheap somewhere down the line some corners have been cut. There’s many vendors out there that will sell you anything, thats something we cannot do. We use only use the best materials and strictest quality control procedures, we do not cut corners. If your demands are for the toughest and safest functional equipment then you’ve come to the right place. Have peace of mind knowing you are getting the highest quality available on every product we sell. We stand by our products with some of the longest warranties in the industry and not to mention our stuff looks cool too!

Whether you’re a gym that wants to upgrade with some unique equipment that sets it apart from the others, or an athlete that wants high performance equipment then you need to get some METAL MUSCLE! And if you need something extra, We offer product customization and welcome collaborations to create distinctive designs that meets your particular needs and requirements .